{"id":18083,"date":"2024-09-12T19:54:19","date_gmt":"2024-09-12T23:54:19","guid":{"rendered":"https:\/\/www.skipatrol.ca\/newsletter\/?p=18083"},"modified":"2024-10-12T21:20:56","modified_gmt":"2024-10-13T01:20:56","slug":"communications-and-marketing-portfolio-update","status":"publish","type":"post","link":"https:\/\/www.skipatrol.ca\/newsletter\/2024\/09\/communications-and-marketing-portfolio-update\/","title":{"rendered":"Communications and marketing portfolio update"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18059\" src=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161156\/CSP-Announcement-Email-Banner-September-2024-Comms-EN.png\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161156\/CSP-Announcement-Email-Banner-September-2024-Comms-EN.png 600w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161156\/CSP-Announcement-Email-Banner-September-2024-Comms-EN-300x100.png 300w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161156\/CSP-Announcement-Email-Banner-September-2024-Comms-EN-560x187.png 560w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b><i><span data-contrast=\"auto\">By Kerri Loudoun, Communications and marketing portfolio leader (<\/span><\/i><\/b><a href=\"mailto:kerri.loudoun@skipatrol.ca\"><b><i><span data-contrast=\"none\">kerri.loudoun@skipatrol.ca<\/span><\/i><\/b><\/a><b><i><span data-contrast=\"auto\">)<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The communications and marketing team is excited to welcome Diana Lee as the national communications and marketing manager.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Diana is a patroller from Central Zone and brings a fresh lens to our team. She is a Nordic patroller at <\/span><a href=\"https:\/\/highlandsnordic.ca\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Highlands Nordic<\/span><\/a><span data-contrast=\"auto\"> and a snowboard patroller at <\/span><a href=\"https:\/\/www.toronto.ca\/explore-enjoy\/parks-recreation\/program-activities\/ice-snow-activities\/downhill-skiing-snowboarding-centres\/\"><span data-contrast=\"none\">Earl Bales Ski and Snowboard Centre<\/span><\/a><span data-contrast=\"auto\">. Diana started her snow sliding sport career as an adult and joined the CSP in 2022.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-18083 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"1024\" src=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161515\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-01-460x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161515\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-01-460x1024.jpg 460w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161515\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-01-135x300.jpg 135w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161515\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-01-768x1708.jpg 768w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161515\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-01-691x1536.jpg 691w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161515\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-01-921x2048.jpg 921w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161515\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-01-scaled.jpg 1151w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161520\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-02-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161520\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-02-1024x576.jpg 1024w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161520\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-02-300x169.jpg 300w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161520\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-02-768x432.jpg 768w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161520\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-02-1536x864.jpg 1536w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161520\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-02-2048x1152.jpg 2048w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161520\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-02-560x315.jpg 560w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"452\" src=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161525\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-03-1024x617.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161525\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-03-1024x617.jpg 1024w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161525\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-03-300x181.jpg 300w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161525\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-03-768x463.jpg 768w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161525\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-03-1536x926.jpg 1536w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161525\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-03-2048x1235.jpg 2048w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/09\/12161525\/img.092024.Comms-and-Mktg-Portfolio-Update-Diana-Lee-image-03-560x338.jpg 560w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span data-contrast=\"auto\">Diana is a librarian and a reporter for <\/span><a href=\"https:\/\/getouttheremag.com\/\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">Get Out There Magazine.<\/span><\/i><\/a><span data-contrast=\"auto\"> She has a broad range of marketing and communications experience and is well versed in event planning, experiential marketing and event activation. She was even an ambassador with Oakley and Fjallraven and continues to work with outdoor brands.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She is passionate about many outdoor sports and activities and is a stand-up paddle board (SUP) instructor who paddles all year round. Diana believes in lifelong learning and has taken swift water rescue and ice rescue operations training.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the national communications and marketing manager, Diana will work closely with the editorial and pro deal teams, as well as many facets of the members\u2019 website, recruitment and retention materials and overall portfolio strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We look forward to all that Diana will contribute to the portfolio. Feel free to drop her a line to say hello at <\/span><a href=\"mailto:diana.lee@skipatrol.ca\"><span data-contrast=\"none\">diana.lee@skipatrol.ca<\/span><\/a><span data-contrast=\"auto\"> or see what she\u2019s up to on <\/span><a href=\"https:\/\/www.instagram.com\/only1phoenixx\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Instagram @only1phoenixx<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Kerri Loudoun, Communications and marketing portfolio leader (kerri.loudoun@skipatrol.ca)\u00a0 The communications and marketing team is excited to welcome Diana Lee as the national communications and marketing manager.\u00a0 Diana is a patroller from Central Zone and brings a fresh lens to<\/p>\n","protected":false},"author":3206,"featured_media":18071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[389,505],"tags":[],"class_list":["post-18083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-389","category-september-2024"],"_links":{"self":[{"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/posts\/18083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/users\/3206"}],"replies":[{"embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/comments?post=18083"}],"version-history":[{"count":3,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/posts\/18083\/revisions"}],"predecessor-version":[{"id":18168,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/posts\/18083\/revisions\/18168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/media\/18071"}],"wp:attachment":[{"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/media?parent=18083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/categories?post=18083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/tags?post=18083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}