{"id":19002,"date":"2024-12-14T22:17:42","date_gmt":"2024-12-15T02:17:42","guid":{"rendered":"https:\/\/www.skipatrol.ca\/newsletter\/?p=19002"},"modified":"2024-12-14T22:17:42","modified_gmt":"2024-12-15T02:17:42","slug":"celebrate-international-ski-patrol-day-with-these-tips","status":"publish","type":"post","link":"https:\/\/www.skipatrol.ca\/newsletter\/2024\/12\/celebrate-international-ski-patrol-day-with-these-tips\/","title":{"rendered":"Celebrate International Ski Patrol Day with these tips"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18900\" src=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/11191745\/CSP-Announcement-Email-Banner-December-2024-ISDP-EN-CORRECTED.jpg\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/11191745\/CSP-Announcement-Email-Banner-December-2024-ISDP-EN-CORRECTED.jpg 600w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/11191745\/CSP-Announcement-Email-Banner-December-2024-ISDP-EN-CORRECTED-300x100.jpg 300w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/11191745\/CSP-Announcement-Email-Banner-December-2024-ISDP-EN-CORRECTED-560x187.jpg 560w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span lang=\"en-CA\"><i><b>By Kerri Loudoun, Communications and Marketing Portfolio Leader (<\/b><\/i><\/span><span style=\"color: #467886;\"><u><a href=\"mailto:kerri.loudoun@skipatrol.ca\"><span lang=\"en-CA\"><i><b>kerri.loudoun@skipatrol.ca<\/b><\/i><\/span><\/a><\/u><\/span><span lang=\"en-CA\"><i><b>)<\/b><\/i><\/span><\/p>\n<h3><span style=\"color: #a6192e;\"><span lang=\"en-CA\"><b>February 10, 2025, is International Ski Patrol Day<\/b><\/span><\/span><\/h3>\n<p><span lang=\"en-CA\">International Ski Patrol Day (ISPD) is an opportunity to celebrate and recognize the extraordinary ski patrollers who keep resorts open, safe and fun for people of all ages and skill levels.<\/span><\/p>\n<p><span lang=\"en-CA\">The CSP is pleased to be partnering again with Helly Hansen Canada to show appreciation for everything our members do on and off the snow.<\/span><\/p>\n<p><span lang=\"en-CA\">A portion of sales on February 10, 2025, from select Helly Hansen boutique stores and online sales from the hellyhansen.ca website will be donated to our organization. <\/span><\/p>\n<p><span lang=\"en-CA\">We\u2019re excited to see many of patrol teams each winter get involved, in big and small ways. This article provides a selection of resources and ideas to use to make a fun day at your local ski area!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-19003\" src=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/12183752\/img.122024.ISPD-LL-booth-1024x397.jpg\" alt=\"\" width=\"750\" height=\"291\" srcset=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/12183752\/img.122024.ISPD-LL-booth-1024x397.jpg 1024w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/12183752\/img.122024.ISPD-LL-booth-300x116.jpg 300w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/12183752\/img.122024.ISPD-LL-booth-768x298.jpg 768w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/12183752\/img.122024.ISPD-LL-booth-560x217.jpg 560w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/12183752\/img.122024.ISPD-LL-booth.jpg 1320w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19005\" src=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/12183754\/img.122024.ISPD-Mannequin.jpg\" alt=\"\" width=\"341\" height=\"313\" srcset=\"https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/12183754\/img.122024.ISPD-Mannequin.jpg 341w, https:\/\/cspnational.s3.ca-central-1.amazonaws.com\/wp-content\/uploads\/sites\/9\/2024\/12\/12183754\/img.122024.ISPD-Mannequin-300x275.jpg 300w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><\/p>\n<h3><span style=\"color: #a6192e;\"><span lang=\"en-CA\"><b>Ideas on how to participate in ISPD<\/b><\/span><\/span><\/h3>\n<p><span lang=\"en-CA\">Share the gratitude at your ski area:<\/span><\/p>\n<ul>\n<li><span lang=\"en-CA\">Work with your ski area management and set up a \u2018Praise for Patrollers\u2019 display at your resort to thank patrollers and engage the local community and resort-goers &#8211; and make it authentic to your resort and community.<\/span><\/li>\n<li><span lang=\"en-CA\">Set up an education booth or table highlighting your patroller team and the work you do for visitors.<\/span><\/li>\n<li><span lang=\"en-CA\">Brand high-traffic areas onsite with ISPD communication materials to raise awareness (please see resources link later in this article).<\/span><\/li>\n<li><span lang=\"en-CA\">Ask your ski area to create some social media content leading up to the event promoting the day. <\/span><\/li>\n<\/ul>\n<p><span lang=\"en-CA\">Add an ISPD event to your CSP Facebook page(s):<\/span><\/p>\n<ul>\n<li><span lang=\"en-CA\">Create an event listing online with the date, description, and location. <\/span><\/li>\n<li><span lang=\"en-CA\">Let followers know when they can expect more information about your ISPD activities, such as onsite plans for the day. <\/span><\/li>\n<li><span lang=\"en-CA\">On CSP social channels use <\/span><span lang=\"en-CA\"><b>#skipatrolday<\/b><\/span><span lang=\"en-CA\"> when talking about ISPD in the lead up to, and on the day.<\/span><\/li>\n<li><span lang=\"en-CA\">Share a live, behind-the-scenes look at some of the daily duties you do on patrol (avoid filming actual patient scenes; consider showing the atypical side of patrol days). Capture these videos in the month of January 2025.<\/span><\/li>\n<li><span lang=\"en-CA\">Collate and share short thank you messages from resort staff and guests to share on February 10.<\/span><\/li>\n<\/ul>\n<p><span lang=\"en-CA\">Share your CSP ski patrol story on your personal social media channels on February 10:<\/span><\/p>\n<ul>\n<li><span lang=\"en-CA\">Share what you love about being a ski patroller.<\/span><\/li>\n<li><span lang=\"en-CA\">Take videos and photos outside (in the chalet, on the chairlift, on the slopes) &#8211; authentic and in-the-moment is best.<\/span><\/li>\n<li><strong><span lang=\"en-CA\">Don\u2019t forget to use #skipatrolday.<\/span><\/strong><\/li>\n<\/ul>\n<h3><span style=\"color: #a6192e;\"><span lang=\"en-CA\"><b>Stuck on the type of content to create for ISPD 2025?<\/b><\/span><\/span><\/h3>\n<p><span lang=\"en-CA\">Check out some HH Instagram stories <\/span><span style=\"color: #467886;\"><u><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17979088778505966\/?hl=en\"><span lang=\"en-CA\">here<\/span><\/a><\/u><\/span><span lang=\"en-CA\"> for more inspiration. (The Instagram account is in English only).<\/span><\/p>\n<h3><span style=\"color: #a6192e;\"><span lang=\"en-CA\"><b>ISDP templates and images available to use<\/b><\/span><\/span><\/h3>\n<p><span lang=\"en-CA\">HH has provided us with a selection of assets that can be downloaded and used for creating content to promote ISPD 2025.<\/span><\/p>\n<p><span lang=\"en-CA\">Click <\/span><span style=\"color: #467886;\"><u><a href=\"https:\/\/brandmaster.hellyhansen.com\/shared\/assets\/41b6971b905be9f3d404\" target=\"_blank\" rel=\"noopener\"><span lang=\"en-CA\">here<\/span><\/a><\/u><\/span><span lang=\"en-CA\"> to download the resources. <\/span><\/p>\n<p><span lang=\"en-CA\">We are excited to see all the buzz our patrollers help create on February 10, 2025!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Kerri Loudoun, Communications and Marketing Portfolio Leader (kerri.loudoun@skipatrol.ca) February 10, 2025, is International Ski Patrol Day International Ski Patrol Day (ISPD) is an opportunity to celebrate and recognize the extraordinary ski patrollers who keep resorts open, safe and fun<\/p>\n","protected":false},"author":3206,"featured_media":18848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[389,513,217],"tags":[],"class_list":["post-19002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-389","category-december-2024","category-public-news"],"_links":{"self":[{"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/posts\/19002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/users\/3206"}],"replies":[{"embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/comments?post=19002"}],"version-history":[{"count":3,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/posts\/19002\/revisions"}],"predecessor-version":[{"id":19041,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/posts\/19002\/revisions\/19041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/media\/18848"}],"wp:attachment":[{"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/media?parent=19002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/categories?post=19002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.skipatrol.ca\/newsletter\/wp-json\/wp\/v2\/tags?post=19002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}