By Adrian Saywell, Producer – National Video Assets (adrian.saywell@skipatrol.ca)
The CSP is proud to announce the finalization of our brand-new Nordic video assets created this past winter. These modern marketing and communication tools are designed to ensure the CSP remains progressive, inclusive, and highly visible across all disciplines.
The team worked hard to develop a bilingual promotional video that showcases what Nordic patrolling has to offer.
We partnered with Camp Mercier in Quebec and are thankful to our patrollers Diana Lee, François D’Allaire, Madeleine Marx, and Pierre Beaulieu for giving their time to be in the video.
Alongside the main bilingual video, we have also created two 30-second, non-speaking promotional edits optimized for social media and presentations in both vertical (9:16) and widescreen (16:9) layouts.
Why were these assets created?
While alpine patrolling often takes the spotlight in winter sports marketing, these assets were strategically developed to rebalance the narrative and achieve several key goals:
- Boost recruitment and awareness: Increase public awareness of Nordic patrolling as a core discipline within the CSP, directly supporting the recruitment needs of our Nordic patrol teams.
- Expand ski area partnerships: Provide a professional tool to use when connecting with prospective Nordic ski areas, demonstrating how the CSP can meet their unique safety and medical needs.
- Promote further inclusivity: Highlight the diverse ways people can volunteer with the CSP, proving that our passion for safety extends far beyond downhill disciplines.
- Celebrate our national brand partners: Promote and improve awareness of the CSP’s brand partnership with Helly Hansen, our national uniform sponsor, as we continue to offer our members Nordic-specific uniform clothing options.
- Validate our members: Provide well-deserved recognition to our existing Nordic patrol members. The national CSP team sees you, values your hard work, and is fully committed to supporting you.
How you can use these videos
We need your help to maximize the impact of these assets. Divisions, zones and individual patrollers are encouraged to use them to spread the word that the CSP has patrollers at Nordic ski areas too.
Share on socials: Use the vertical 0:30 edit for Instagram Reels, TikTok, or YouTube Shorts to capture quick attention.
Division and zone websites and newsletters: Embed the 16:9 edits or the full-length Vimeo link on your zone or division website or in community email blasts.
Recruitment fairs: Play the videos at local volunteer fairs or information nights to show prospective members what Nordic patrolling is all about.
Where to find these videos
These videos have been uploaded to the CSP Communications Guide page. Feel free to download them and use for recruitment and marketing purposes.
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