It is common for people to think a logo is a brand. It is a bit more in-depth than that:
- Brand: How people perceive your organization.
- Branding: The actions you take to build a specific image of your company (what this guideline will help you create).
- Brand identity: The collection of tangible brand elements that together create one brand image (things like logos, font, colours, key messaging, voice, etc.)
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” - Scott Cook
- When you think of the CSP brand, what comes to mind? Our logo certainly does, but how about: helping skiers and snowboarders,
- extensive and quality first aid training, or
- the impact this organization has on the snow industry?
The CSP is much more than our red and white maple leaf/cross logo. We still require some framework to ensure how we represent ourselves in public is consistent.
Maple Leaf Cross Icon + Type
Additional logo variations are available within the master electronic artwork files. The proportion, sizing and orientation of type to the icon may only be changed from the above with the express written permission of the CSP national vice-president of communications.
It is common for people to think a logo is a brand. It is a bit more in-depth than that:
- Brand: How people perceive your organization.
- Branding: The actions you take to build a specific image of your company (what this guideline will help you create).
- Brand identity: The collection of tangible brand elements that together create one brand image (things like logos, font, colours, key messaging, voice, etc.)
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” - Scott Cook
- When you think of the CSP brand, what comes to mind? Our logo certainly does, but how about: helping skiers and snowboarders,
- extensive and quality first aid training, or
- the impact this organization has on the snow industry?
The CSP is much more than our red and white maple leaf/cross logo. We still require some framework to ensure how we represent ourselves in public is consistent.