(Note: This article is a media release that Helly Hansen and the CSP will distribute to the snow sports industry to Tuesday, October 6, 2020. Questions on the program with Helly Hansen can be directed to Greg McCormick, VP Communications and Marketing – firstname.lastname@example.org.)
Helly Hansen, a trailblazer for the ski apparel industry, today announced its partnership with Canadian Ski Patrol – a team made up of more than 4,200 volunteers that provides first aid services in more than 200 alpine and Nordic ski resorts across the country. With more than 140 years of experience in creating technical and protective apparel, Norwegian-based Helly Hansen is committed to making high-quality technical garments that are trusted by industry professionals and is now the official preferred winter apparel partner of the? Canadian Ski Patrol for the next three years.
Canadian Ski Patrol (CSP) is a charitable organization that has continued to grow with the Canadian snow sports industry over the past two decades. The services offered by the CSP have gone beyond ski resorts: members maintain first aid services, medical support and coordination of a medical team for a range of sporting activities throughout the year. As a global leader in professional-grade apparel, Helly Hansen has continually developed performance ski apparel that helps people stay and feel alive and is committed to further establishing itself as the brand trusted by professionals worldwide.
“Canadian Ski Patrol is excited about our new partnership with Helly Hansen,” said Greg McCormick, National VP of Communications and Marketing. “We’re pleased our members will not only have access to high-quality technical garments to wear while on-duty, but with Helly Hansen’s support we can further increase our safety and awareness campaigns. The reach of a global leader like Helly Hansen will only amplify our exposure to Canadians on and off the trails. We look forward to doing great things together.”
“We are very proud to announce our partnership with Canadian Ski Patrol as it further establishes Helly Hansen as the brand Trusted By Professionals,” said Damien Etchaubard, Canadian Marketing Director, Helly Hansen. “With more than 4,200 ski patrollers, all helping to make our mountain experiences safer and more fun, Helly Hansen will have the opportunity to develop, innovate and create professional grade gear to ensure mountain safety across the country. Together we will work towards enhancing ski community safety and awareness, while making our winters more accessible and fun for all.”
Through March 2023, Helly Hansen will provide head-to-toe apparel for all Canadian Ski Patrol members, including jackets, patrol vests, pants, midlayers, baselayers and beyond. To stay updated on the partnership between Helly Hansen and Canadian Ski Patrol, visit hellyhansen.com and skipatrol.ca.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.[:]