By Kerri Loudoun, Communications and Marketing Portfolio Leader (kerri.loudoun@skipatrol.ca)
After nine months of effort from a committee of ten, we are pleased to present a summary of the communications audit findings to the membership.
This summary presentation walks you through the purpose of the audit, our findings and recommendations to the board of directors, and the methodology we used to develop an approach to improve the CSPs communications.
The 25-page detailed report and supporting appendices can be found on the member’s website here to read at your convenience.
What’s next?
We will now start to incorporate the proposed recommendations (with approval from the board) into the communications efforts with the portfolio teams.
As we begin to implement changes, members are encouraged to reach out and offer feedback to kerri.loudoun@skipatrol.ca. Your thoughts will help ensure the changes we make are effective and that we continue to improve messaging you receive from the CSP.